Lubb was born in 2025 out of a simple, relatable realization. Our founder, Jimmy Groseclose, was walking out of the gym—tired, sweaty, and holding his phone—when the thought hit him:

"We take our phones everywhere, through everything. Why don't they help improve the air around us?"

Jimmy knew he didn't want a bulky attachment or a cheap, short-lived air freshener. He needed something sleek enough to live inconspicuously in a MagSafe wallet, but powerful enough to make a difference.

That sparked a global search. Jimmy connected with suppliers around the world, refusing to compromise. The goal was simple but difficult to achieve: find high-quality, long-lasting fragrance infusions that didn't sacrifice durability or the ultra-slim form factor needed for everyday carry.

Today, every Lubb scent is meticulously planned and developed.

We aren't just making wallet cards; we're upgrading the vibe of your essential gear.